Primelink Express

Primelink Express is a shipping and trucking company that has been in business since 2002. The company wanted its brand on the wall of its Stockton office, where clients walk in, so visitors know right away they've found the right place and the office looks professional and established from the first step inside.

We worked out the layout, colors and materials with the company, then made the sign as FCOs, flat cut-out letters routed to shape and painted. PRIMELINK runs across in bold royal blue italic capitals, with EXPRESS below it in the same blue, and a red and blue swoosh sweeps around the whole name. The smaller Committed to Excellence and Since 2002 lines are tucked inside the swoosh above and below. Every piece is mounted directly to the textured white wall, where the saturated blue and red stand out crisply.

For an office lobby, flat cut-out letters give a company's logo real depth in its own colors without the cost of a lit sign. They tell clients they're in the right place and make even a plain entry wall look finished.